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A brass magnifying glass resting on an open ledger dense with financial figures
Advertising Partners

90 calculators.
One audience.
Mid-decision.

CalcMoney reaches $500K–$5M net worth US investors while they are actively modeling their next capital move. Not browsing. Calculating.

90

deep calculators

35,400+

programmatic pages

$500K–$5M

target net worth

430

US cities covered

The difference

No beginners.
Just the math.

NerdWallet explains what a 401k is. CalcMoney models the $1.2M portfolio — no explainers, no budgeting-for-beginners content. Every user arrives financially sophisticated.

Signal
CalcMoney
NerdWallet
HNW modeling
All 90 calculators
Basic only
Audience
$500K–$5M NW
Mass market
Intent
Mid-decision
Top-of-funnel
City-level pages
430 cities
None
Beginner content
None
Primary focus
Deep calculators
90
8 basic
User data stored
0 bytes
Tracked
Advertiser fit

Who performs here.

TOP FIT

Investment Platforms

Users are actively calculating portfolio growth, FIRE numbers, and capital gains. Mid-decision, not top-of-funnel.

TOP FIT

Mortgage Lenders & Brokers

Mortgage is the highest-traffic calculator. Users arrive with a purchase price in mind and leave with a payment breakdown.

STRONG

HYSAs & CDs

Compound interest and savings-goal calculators attract users who already have money to deploy.

STRONG

Tax Software

Capital gains, Roth conversion, and self-employment tax calculators signal users facing real tax events — not hypotheticals.

STRONG

Premium Credit Cards

HNW profile, travel and spend patterns. Amex and Chase Sapphire-tier audience with demonstrated financial sophistication.

STRONG

RIA Firms & Wealth Managers

Lead gen for advisors targeting $500K+ AUM clients. Users are calculating scenarios their advisor should be modeling.

What you buy

Four ways to place.

EXCLUSIVE

Category Sponsorship

Own a calculator vertical exclusively. Your placement appears on every page in that category — nationwide or scoped to a state.

e.g. All mortgage calculator pages in Texas

LOCAL TARGETING

Geographic Package

City-tier or state-tier targeting. Reach users calculating in a specific market without paying for impressions you do not want.

e.g. Mortgage + HELOC calculators in Houston

RIA-FOCUSED

Lead Gen

Per-completed-form pricing for wealth managers. Users who finish a net worth or retirement projection are qualified prospects.

e.g. Net worth calculator completions, $500K+ range

HIGH INTENT

Seasonal

Own tax-season inventory Jan 1 through Apr 15. Capital gains, Roth conversion, and income tax users at peak decision-making.

e.g. Capital gains + Roth conversion, Q1 only

Local targeting

Your buyers in Houston,
not just Texas.

35,400+ programmatic pages across 51 states and 430 cities.

Every calculator has a page for every major US city. A mortgage lender in Dallas buys Dallas. A Roth conversion specialist in Miami targets Miami — the city, not the state, not the national feed.

430

cities

51

states

+50

cities/day

/calculators/mortgage/texas/houston
/calculators/roth-conversion/florida/miami
/calculators/capital-gains/new-york/new-york
/calculators/net-worth/california/los-angeles
/calculators/retirement/illinois/chicago
/calculators/home-affordability/texas/austin

35,400+ pages live. Full US coverage by end of July.

Get started

Ready to reach
the right room?

Email us to request the publisher media kit, rate card, and audience data. Response within 1 business day.

hello@calcmoney.io